As the business flourished, the Nassar family expanded into the capital. We established our first major presence in Al-Hussein, Cairo’s historic gold marketplace, cementing our reputation at the center of Egypt’s jewelry trade.

The journey advanced into manufacturing with the establishment of the first gold jewelry factory in Al-Hussien. This milestone transformed the business from retail into production, strengthening craftsmanship and production capabilities.

Because nothing shines brighter than a diamond, time has come with the arrival of the new millennium to expand our 20,000m2 manufacturing complex to be Egypt’s first integrated gold and diamond factory. 

Iram, Egypt’s premium diamond jewelry retail, opened its doors, offering a lavish royal experience, complemented by the outstanding vibes of its century-long villas, located in Korba.

With the rising demand for gold bullion, it was more essential than ever to establish BTC - Bullion Trading Center to be the bullion arm of the group.

The first refinery in Egypt and one of the biggest across the Middle East and Africa was established soon after to address the growing scope of BTC including refining, importing, exporting, and production of precious metals. 

Mostafa Nassar signed a Protocol of Cooperation with the Ministry of Education and Applied Technology to establish Egypt Gold School for Applied Technology to establish Egypt Gold School for Applied Technology.

We proudly signed a protocol of cooperation with HRD Antwerp in the presence of 3 Egyptian Ministers. Following this agreement, EG Diamond has become the first and exclusive center of excellence in Egypt and Africa.